Rachel Derbyshire
Senior Research & Insights Manager @Tails.com | B Corp
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WORK HISTORY
Senior Research & Insights Manager @Tails.com | B Corp
Led the UX Research team and expanded its scope into a broader Research & Insights function. Established foundational research programmes across the business, including segmentation, brand health tracking, and voice of the customer, while building strong partnerships with the Purina Nestlé Research team to ensure alignment and collaboration.
EDUCATION
University of Westminster
2:1, business studies majoring in Marketing
The Coaching Academy
Diploma of Education, Life coaching
ABOUT RACHEL DERBYSHIRE
I am a passionate Insight professional dedicated to unraveling the complexities of human opinions and behaviours. I excel in translating these insights into actionable strategies that propel brands and products forward.As a leader, I thrive on collaboration, enjoying the opportunity to work with diverse teams and individuals. I prioritise building open & honest relationships, recognising their crucial role in achieving exceptional results. My accomplishments include establishing successful research and analytics functions, fostering a culture of learning, and advocating for customer-centricity through data-driven decision-making.With strong project management skills, I have led large-scale qualitative and quantitative projects across multiple countries & regions. Guided by a business-oriented mindset, I consistently prioritise the customer in all strategic endeavours. My strategic insight and unwavering commitment enable me to overcome challenges and drive impactful outcomes in every project.
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