Rachel de Leon
Vice President / Head of Marketing Communications, Industry Segment at HUBER+SUHNER
- Role
- Vice President Head of Marketing Communications, Industry Segment at HUBER+SUHNER
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Rachel de Leon
Marketing strategy expert with over 20 years of proven experience in B2B technology environments within mid to large-scale companies and demonstrated success in start-up organizations. Specialized in comprehensive go-to-market launch strategies, global branding initiatives and fully integrated product marketing programs that leverage each company\'s intellectual assets, operational strengths and long-term goals to establish differentiation in the market.Expertise in developing marketing strategies that ensure products & technologies are promoted to the right people in the right markets with a laser-sharp focus on the bottom line.
Experience
Vice President Head of Marketing Communications, Industry Segment
Aug 2024 — Present · Charlotte, NC, US
As Vice President of Marketing Communications - Industry, I am responsible for the strategic marketing, branding, and positioning of HUBER+SUHNER fiber optics, radio frequency and low frequency connectivity solutions in the markets of EV charging infrastructure, aerospace, defense, wind energy, mining, oil & gas, medical device, test & measurement across the globe.I currently manage a globally dispersed team and directly oversee all marketing and promotional activities including, but not limited to, messaging and development of value propositions, digital outreach initiatives focused on lead generation and nurturing, PR and media relations, offline and online advertising campaigns, conferences and exhibitions, editorial development, content marketing and channel partner support. My team serves as the organizational business partners to support and sometimes challenge existing market insights, ensuring a comprehensive customer-centric approach in all market-facing communications while providing the tools necessary for efficient product launch processes, sales enablement and measurement of ROI.
Education
UCLA
Bachelor of Arts - BA, Economics
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