Rachel Darville Campbell

About Rachel Darville Campbell

Award-winning Brand Strategy Director with multi-continent experience and multi-category expertise.When I\'m not chasing after my three-year-old son, I choose to spend my time tackling tough brand challenges with clients and crafting content that resonates with the right audiences, ultimately driving business growth. With nearly 15 years of strategic leadership experience, I have honed my skills in research, brand positioning, and end-to-end brand transformation for a roster of esteemed global brands such as P&G, Mars, AB-Inbev, Constellation, Samsung, Aon, ALDI & TESCO, to name a few. Not afraid to make big moves for the right opportunity, I seek out collaborative people who want to do good, honest work and have some fun in the process! Currently, I\'m working as a freelance strategic partner to creative agencies navigating growth. I’ve written creative briefs that helped win competitive pitches, designed research frameworks to fuel smarter work, and led strategic conversations with clients across industries. My focus is helping agencies turn insight into action and relationships into long-term partnerships.While I\'m a Southern girl at heart, hailing from Arkansas, my fervor for this industry has taken me well beyond the Mason-Dixon Line. I count myself lucky to have called great cities like San Francisco, Chicago, London, and now Austin my \'home\'. Things I\'m Most Proud Of:+ Raising my son to be a caring, kind, accepting, and honest person.+ Living and working in London for five years, learning from some of the best in the Ad biz.+ Leading Strategy on KitchenAid Europe New Business Win in 2024.+Launching Corona Extra’s newest campaign, “La Playa Awaits”, which included a suite of assets and activations including a Mixed Reality takeover of Dodgers stadium during a live broadcast.+ Contributing to the Strategic efforts behind the Always #LikeAGirl campaign, which won a 2015 Gold Global Effie Award (lead author), an Emmy Award, and received 14 Cannes Lions.+ Launching Aon\'s first-ever 360 marketing campaign in over 40 years in 2022, improving brand perceptions internally and externally.

Experience

1. Strategy Consultant

   Smart Thinking Consulting

   Oct 2025 — Present · Austin, TX, US

   As a Strategy Consultant, I act as a strategic partner to creative agencies navigating growth. I’ve written creative briefs that helped win competitive pitches, designed research frameworks to fuel smarter work, and led strategic conversations with clients across industries. My focus is helping agencies turn insight into action and relationships into long-term partnerships.Folks I’ve worked with:+ 270B Agency (Dallas & Sao Paulo)+ HOME Agency (Based in Michigan)+ AD & Co (Los Angeles)+ D/CAL (Detroit, Chicago, San Diego)

Education

• Universidad de Sevilla

  Study Abroad, Communications

  2010 — 2010

• Penn State University

  Bachelor of Arts - BA, Advertising

  2007 — 2011

• Schreyer Honors College at Penn State

  Bachelor of Fine Arts - BFA, Arts Concentration: Oil Painting

  2007 — 2011

• Miami Ad School-San Francisco

  Account Planning Boot Camp, Account Planning

  2011 — 2012

Skills

• Marketing Strategy
• Consumer Insights
• Critical Thinking
• Marketing Research
• Public Speaking
• Spss
• Illustrator
• Photoshop
• Microsoft Office
• Painting
• Advertising
• Social Media
• Photography
• Final Cut Express
• Musical Theatre
• Strategic Planning
• Customer Insight
• Public Relations
• Marketing
• Event Planning
• Brand Management
• Strategy
• Creative Strategy
• New Media
• Competitive Analysis
• Brand Development
• Digital Strategy
• Interactive Marketing
• Brand Architecture
• Creative Direction
• Marketing Communications