Rachel Danber
Email Marketing Specialist
- Role
- Email Marketing Specialist at Crisis Prevention Institute
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Rachel Danber
I believe that every company\'s digital presence should be strategic. Taking companies to…
Experience
Email Marketing Specialist
Mar 2023 — Present · Milwaukee, WI, US
Execute all phases of B2B and B2C email marketing campaigns through building and launching emails utilizing HTML, creating target segments and customer journeys, & performing A/B testing leveraging Microsoft Dynamics 365-Analyze & report on KPI and A/B test performance, advising on areas of growth and optimization-Develop landing pages and forms for lead-generation applying HTML code and platform knowledge-Optimize & scale implementation of automated nurture and drip campaigns-Perform research on lead scoring models, applying strategy and best practices to enhance lead lifecycle & user experience-Integrate design, content, and brand strategy into email strategy-Strategize on campaigns with Marketing team
Education
Universidad de Granada
Spanish minor completion
University of Wisconsin Oshkosh
Bachelor of Business Administration - BBA
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