Rachel Rogers
Insights Expert
- Role
- Senior Director Global Brand Insights at Stanley Black & Decker, Inc.
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Rachel Rogers
Proven record of delivering consumer-led global business growth by bringing insights to all phases of innovation and new product research and development. Champions the value of research design thinking within the team and broader organization.SELECT CAREER HIGHLIGHTS:• Led the development of the Hershey Demand Landscape (HDL) consumer segmentation in 2008 and 2012, which became the strategic framework guiding decision-making for portfolio strategy, brand positioning, innovation white space and strategic tradeoffs that was shared with analysts, the Board of Directors and senior leadership. This approach was implemented globally as the gold standard and updated in 2016.• Created global testing protocols and learning plans for key markets including which countries to test in as proxies for regional decisions. Created and aligned Consumer Gate Hurdles by innovation tier and stage gate that resulted in a renewed consistency and rigor across projects from initial insight development through qualification research.• Worked closely with business partners across two major CPG companies as the voice of the consumer across Marketing, Product Development, Finance and CBD/Sales on managing business risk, optimizing initiative volume potential and designing new initiatives to meet consumer needs. • Developed insights foundation for the first major confection hand-to-mouth innovation platform, the most successful launch in the company cosmetics history with Outlast Lipcolor and a new mascara brush technology that brought market leadership to P&G for first time in this competitive segment and years of innovation launches.• Drove 1% growth annually through non-product innovation initiatives focused on space expansion and retail evolution, by leveraging permanent secondary displays, aisle reinvention and total category disruption.
Experience
Senior Director Global Brand Insights
Dec 2024 — Present
Education
Georgetown University
Marketing and Psychology
1994 — 1998
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