Rachel Rhodes
Results Oriented Marketing Leader | Brand Strategy | P&L Management
- Role
- Sr Brand Manager Ensure at Abbott
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Rachel Rhodes
Brand Management professional with experience in project management, leading cross-functional teams, brand portfolio management, new product development, market & completitive analysis, P&L accountability, and strategic planning at multiple fortune 250 CPG companies.
Experience
Sr Brand Manager Ensure
Dec 2017 — Present · Columbus, OH, US
Drove turnaround from -4% and a $19M gap to plan to +4.2% and +$22M vs. plan in year one and delivered +4.6% in year two growing the business to $643M through marketing spend optimizations, negotiating incremental share of shelf at key drug retailers and securing incremental trade promotion- Grew share +0.6 pts to 59.7% in year one and +1.6 pts. to 61.3% in an expandable consumption category with strong branded competition while leading business planning, retail and healthcare professional strategy, analytics, talent development of four direct reports and day to day management of the Ensure brand- Led innovation commercialization post concept development and formulation of three new sub-brands, two new flavors, a new pack size and product upgrade including, sell-in, pricing, margin, messaging and tactical plan delivering +$142M in net sales in year one- Increased primary care recommendations +3% in year one and +7% in year two growing new household starts 300% by leading outpatient messaging strategy, campaign development, sales direction and materials, and coupon and sampling strategy for primary care and oncology- University of Notre Dame recruiting lead.
Education
The University of Findlay
B.A., Psychology
2005 — 2007
University of Notre Dame - Mendoza College of Business
MBA, Marketing
2010 — 2012
Skills
- Digital Marketing
- Market Analysis
- New Product Implementations
- P&L Accountability
- Recruiting
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Iri
- Marketing Strategy
- Nielsen
- Pricing
- Management
- Business Analysis
- Project Management
- Strategic Planning
- Employee Relations
- Marketing Research
- Product Innovation
- Talent Management
- In-Store Marketing
- E-Commerce
- Social Media Marketing
- Portfolio Management
- Competitive Analysis
- Integrated Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.