Rachel Chesley

About Rachel Chesley

Diversified professional with a broad background in marketing, communications, sales, project and event management, software support, accounting, and administration. My diverse field of experience has helped me fine tune my ability to effectively work with people at all levels of different types of organizations. I have strong communications and interpersonal skills, am highly organized, and am known for my ability to connect across functional areas to create a positive, collaborate environment. Accustomed to working with high-level leadership in all facets of business, I understand the big-picture view and requirements businesses value for success. • Broad view, team focused • People-centric and action orientated • Excellent written and oral communication skills • Self-starter, proactive approach • Strong attention to detail and organization • Exemplary customer service abilities • Ability to handle multiple projects and priorities • Adept in technology and process environments

Experience

1. Senior Marketing & Innovation Manager

   Western Equipment Finance

   Jan 2022 — Present

   Work closely with sales and management teams to identify and implement innovative solutions for market challenges and strategic initiatives in support of WEF’s business development and marketing efforts to achieve successful marketing campaigns, earn repeat business, develop and maintain positive customer and vendor relationships, and continual improvement of the business development process. Marketing & Innovation Leadership: Lead, develop and participate in the efforts of the marketing teams and additional teams as assigned in support of strategic initiatives. Provide innovative ideas and solutions that demonstrate the Western Way and engage WEF’s workforce as well as existing and potential customers and vendors.Expand WEF Awareness in the Marketplace: Manage marketing efforts to expand the presence of WEF in the marketplace, as well as leverage existing relationships and programs to increase market share and targeted segment penetration. Work with the marketing team and engage the business development group and company leadership to build strategy, acceptance, and positive company image. Maintain editorial control on all marketing and public relations collateral that is released on behalf of the company. Innovation: Manage the strategic development and tactical implementation of new sales related ideas and activities required to grow the business. Helping individuals and teams to find the best solutions by developing innovative strategy, collecting and evaluating ideas, managing projects and change. Support enhancing system utilization and troubleshooting as it pertains to tasks related to sales management functions. Lead, plan and provide oversight of sales related projects as identified by Senior Management. Act as a resource for the WEF team, providing information and reviewing processes to ensure Western Excellence is realized internally for efficiency and effectiveness, and externally for our customer and vendor experiences.

Education

• University of Mary

  Bachelor's degree