Rachel Juefei Chen
Data Analyst, Marketing Customer Analytics @Export Development Canada | Exportation et développement Canada
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WORK HISTORY
Data Analyst, Marketing Customer Analytics @Export Development Canada | Exportation et développement Canada
Vancouver, BC, CA
EDUCATION
BrainStation
Diploma, Data Science
Università di Siena
Summer Abroad
Smith School of Business at Queen's University
Master of Management Analytics, Data Science, Machine Learning
Vancouver Technical Secondary School
High School
University of Toronto
Bachelor of Science , Applied Statistics
ABOUT RACHEL JUEFEI CHEN
Data-driven and results-oriented Data Analyst with expertise in marketing analytics, customer insights, and predictive modeling. Currently working as part of the Marketing Customer Analytics and Modeling team, I analyze customer data, track key performance metrics, and develop data-driven strategies to optimize marketing campaigns.I work closely with the Nurture team to enhance email marketing performance through segmentation, engagement analysis, and Power BI dashboarding. Additionally, I collaborate with the Modeling team to build predictive models using SQL and Python, supporting customer segmentation and marketing strategies.Passionate about transforming data into actionable insights, I thrive in dynamic environments where I can apply analytics to drive business growth and improve customer experiences. Always eager to learn and explore new trends in data analytics, marketing performance, and eCommerce.Let’s connect!
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