Rachel Bonistalli
Senior Customer & Content Marketing Manager @Prometheus Group
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WORK HISTORY
Senior Customer & Content Marketing Manager @Prometheus Group
Raleigh, NC, US
Led a team of five content and design pros and managed budget to execute a customer marketing strategy aligned to the SaaS lifecycle. Drove growth through content planning, digital campaigns, and customer storytelling. Led process improvements, team development, and cross-functional programs to boost adoption, retention, brand, and sales enablement.Led NA/EMEA user conference program strategy, partnering cross-functionally to secure speakers, shape agendas, and deliver top-tier attendee experiences.Launched first customer feedback surveys to tailor conference content, improving relevance and attendee satisfaction.Drove same quarter YoY registration growth via targeted email campaigns, aligning messaging to brand and customer needs.Established customer marketing programs through partnering with Sales, Customer Success, and Product Marketing, driving measurable improvements in customer evidence.Launched global sales enablement platform achieving 88% adoption in 90 days, standardizing best practices and tools for GTM teams increasing prospect engagement with digital rooms.Directed new website content and design increasing digital conversions and brand awareness.
EDUCATION
Kellogg Executive Education
Product Strategy
University of Pittsburgh School of Law
Law
George Mason University – Costello College of Business
MBA, Management, Marketing, International Business
University College Cork
Semester Abroad, Irish Language and History
Penn State University
BA, Speech Communication & German Language
SKILLS
ABOUT RACHEL BONISTALLI
I’m a customer-centric marketing leader who helps B2B SaaS and enterprise technology companies turn customer experience into revenue. For more than a decade, I’ve built and scaled customer marketing, advocacy, and lifecycle programs that accelerate onboarding, increase adoption, improve retention, deepen engagement, and generate the customer evidence modern GTM teams depend on.I specialize in the post-sale engine where product value is proven, loyalty is formed, and expansion begins. My experience spans customer lifecycle marketing, advocacy, storytelling, CABs, user conferences, journey mapping, and cross-functional leadership across cybersecurity, utilities, financial services, government, and professional services.Impact highlights:Led global customer & content marketing at Prometheus Group, managing a team of five and a $250K budget to drive engagement, storytelling, user conferences, and brand-aligned content.Delivered 88% adoption in 90 days for a new sales enablement platform (Highspot), increasing digital room engagement, sales training effectiveness, and GTM efficiency.Elevated user conference speaker recruitment and content alignment to support sales priorities and refreshed brand standards.Launched BMC Software’s first post-sale nurture campaign, generating a measurable lift in education pipeline in its first quarter.Built from the ground up advocacy programs, including Customer Advisory Boards with 95% attendance and 6x sales goal attainment, and executive events generating $700K revenue from a $25K investment.Scaled customer storytelling and reference programs, delivering 10+ revenue-driving customer stories in six months and supporting multiple Gartner Magic Quadrants and Peer Insights campaigns.I thrive in environments where growth depends on strategy, collaboration, storytelling, and operational excellence, aligning Sales, Customer Success, Product, and Marketing around the customer lifecycle.Key Specialties:Customer Marketing • Customer Advocacy • Customer Lifecycle Marketing • Adoption & Retention • Post-Sale Marketing • Voice of Customer • Customer Evidence • Case Studies • Customer References • User Conferences • Customer Advisory Boards (CABs) • Segmentation • Personalization • Journey Mapping • Cross-Functional Leadership • SaaS Marketing • Product Adoption • Content Strategy • Sales Enablement • ABM • Marketing Operations • HubSpot • Salesforce • Highspot • Asana • ChatGPT • GeminiIf you’re building or scaling customer marketing, advocacy, or lifecycle programs, I’d love to connect.
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