Rachel Bohanan
Marketing Manager at Orthodontic Associates
- Role
- Marketing Manager at Orthodontic Associates
- Location
- Edmond, OK, US
- LinkedIn followers
- 500 followers
Experience
Marketing Manager
Jan 2016 — Present · Oklahoma City, OK, US
Strategically manage and protect the brand of Orthodontic Associates through a variety of marketing channels including annual goal setting, social media, website content, SEO maintenance and analytics, email marketing, digital and print advertisements, patient marketing collateral, promotional products, events, and more. • Work closely with five doctors throughout the year to meet their business goals through strategic planning and marketing tactic, and provide the doctors with informed marketing decisions and counsel. • Create marketing plans throughout the year to drive awareness of Invisalign clear aligners and other orthodontic related treatments while bringing new patients in the door to three Orthodontic Associates locations. • Successfully launched a new brand, logo and website within four months of being hired while significantly increasing the practice’s social media following and engagement with creative content marketing and increased brand awareness. • Collaborate with members of the community - schools, organizations, local award programs and more – to market the practice through print advertisements, signage, social media cross promotion and local events.• Manage annual marketing budget while creatively finding ways to increase savings. Closely analyze the budget quarterly to determine areas of success.
Education
Oklahoma State University
Bachelor's degree, News Editorial
2005 — 2009
Oklahoma State University
Bachelor of Arts (BA), Broadcast Journalism
2005 — 2009
Skills
- Facebook Ads
- Indesign
- Blogger
- Strategic Planning
- Social Media
- Outlook
- Leadership Development
- Google Adwords
- Proofreading
- Policy
- Feature Articles
- Marketing
- Microsoft Word
- Editing
- Leadership
- Adobe Creative Suite
- Customer Service
- Squarespace
- Management
- Press Releases
- Project Management
- Microsoft Office
- Jive
- Spreadsheets
- Microsoft Excel
- Powerpoint
- Sharepoint
- Training
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