Rachel Douglas

About Rachel Douglas

With 15+ years of experience in brand marketing leadership, product development, and omnichannel merchandising, I am passionate about building brands that connect emotionally, perform commercially, and scale sustainably across consumer and professional markets. Specialties Omnichannel Marketing Strategy Brand Storytelling & Campaign Leadership B2B & DTC Growth Marketing Product Development & Sourcing Cross-Functional Team Leadership Trend-Driven Merchandising Retail & eCommerce Strategy Budget Management & Revenue Optimization Strategic Brand PartnershipsThroughout my career, I’ve built a reputation for transforming brand strategy into measurable business growth, executing innovative campaigns, developing proprietary assortments, and steering product launches that consistently exceed performance goals. Key Strengths √ Strategic Brand Execution & Revenue Growth: I’ve driven up to $46M in annual revenue by leading integrated marketing strategies across Pro and Mass channels. My efforts in product innovation, channel expansion, and campaign execution have delivered multimillion-dollar business results.√ Cross-Channel Marketing & Digital Innovation: From launching DTC campaigns with 92K+ clicks to scaling B2B retail partnerships and enhancing Amazon visibility, I specialize in connecting brands to audiences wherever they shop, scroll, or search.√ Creative Meets Commercial: Whether working with celebrity partners like Serena Williams or developing new fragrance campaigns, I blend creative vision with data-driven decision-making to shape compelling narratives and drive brand equity.√ Team Leadership & Operational Excellence: I currently lead marketing teams and oversee $1M+ budgets, managing everything from trade activations and paid media to merchandising and PR, consistently accelerating YOY growth and improving team performance.What You Can Expect from Me: A proven track record of delivering brand growth and market expansion Deep experience across CPG, retail, and DTC environments Strong leadership across creative, commercial, and operational functions An ability to connect vision with execution for maximum business impact Passion for building distinctive, resonant, and high-performing brandsLet’s Connect!

Experience

1. Director of Retail Development

   Loud And Live

   Jan 2026 — Present · Miami, FL, US

Education

• Florida State University

  Bachelor of Science (B.S.), Clothing, Textiles & Fashion Merchandising; Minor, Business & Communications

  2005 — 2009

Skills

• Beauty Industry
• Personal Shopping
• Fashion Design
• Fashion
• Trend Forecasting
• Photo Shoots
• Microsoft Office
• Sales
• Styling
• Trend Analysis
• Footwear
• Retail Sales
• Merchandising
• Fashion Shows
• Team-Oriented
• Communication
• Photoshop
• Visual Merchandising
• Wardrobe
• Inventory Management
• Apparel
• Retail
• Product Development
• Stylists
• Trend