Rachel Bingham

About Rachel Bingham

Rachel has a background in growth strategy, corporate communications, and digital marketing with experience managing organic and paid social strategies for brands, campaigns, events, and executive leadership. Currently, she serves as the director of content strategy for Bloomberg Law. Prior to working for BLAW, Rachel worked for high-growth SaaS companies serving the commercial real estate sector. Prior to working in tech, Rachel worked in international development implementing communications and knowledge management plans for USAID-funded projects, primarily in the Middle East and Asia.

Experience

1. Director, Content Strategy and Operations

   Bloomberg Industry Group

   Jan 2023 — Present · Arlington, VA, US

   Lead deployment of AI tooling for 200+ including training, use-case building, and efficiency measurement- Build, develop, and manage a high-performing analytics team that supports multiple complex research products- Define the long-term vision for content analytics, driving alignment on measurement strategy, KPI development, and data governance- Act as the lead analytical advisor to the Content organization, and support other key partners across finance, product, and UX research teams- Translate business questions into analytical plans and clearly communicate findings to stakeholders, including monthly business reviews- Oversee enterprise technology rollout for digital publishing and information architecture tools

Education

• Temple University

  Bachelor of Arts, Communications; Writing Composition

Skills

• Adobe Creative Suite
• Linkedin Advertising
• Customer Service
• Editing
• Powerpoint
• Microsoft Excel
• Outlook
• Event Planning
• Brand Management
• Social Networking
• Microsoft Word
• Google Analytics
• News Writing
• Search Engine Optimization (SEO)
• Social Media
• Microsoft Office
• Search Engine Marketing (Sem)
• Facebook Marketing
• Twitter Marketing
• Creative Writing
• Google Adwords