Rachel Gordon

About Rachel Gordon

Driven, goal-oriented sales and marketing executive with a proven track record in new business development, strategic account management and growth.Experience in media sales inclusive of broadcast TV, Peacock/CTV/OTT/streaming, radio, digital and event marketing. Creator of marketing solutions through the NBCU Local broadcast and digital product suite (including Peacock). I create integrated marketing solutions that generate results. Proven leader in new market development and growth with a focus on OTT/CTV/Peacock.Core competencies include- Meeting and exceeding sales budgets annually - New Market Development - Creative idea generation - Campaign execution - Client service - Cross-Functional Team managementI love people. Relationships and human connection are key to my success. Specialties: Identifying targeted marketing objectives/customer goals, advertising campaign creation and execution, marketing research, social media, broadcast media, online advertising, OTT/CTV and streaming, programmatic, marketing plan creation & implementation, cause-related marketingInterests: Pilates, Yoga, Meditation and Mindfulness, PoliticsContact me at r••••••••@nbcuni.com to discuss partnership opportunities.

Experience

1. Account Manager

   NBCUniversal

   Apr 2012 — Present · DC, US

   Experienced sales executive responsible for creating and executing integrated marketing campaigns for NBCUniversal Local including the NBC and Telemundo Owned Stations | MultiMarket | OTT/CTV | Peacock | Programmatic | Strategic Partnerships | Sponsorships | Integrations | Out of HomeI sell marketing solutions that generate results for clients across a multitude of industries. Capabilities include multimarket broadcast TV, OTT/CTV (Peacock) and streaming, programmatic, sponsorships and strategic partnerships as well as event marketing. I specialize in new business development and relationship building. I love cause-related marketing, partnering clients with non-profit organizations to support worthy causes and make a difference in our community. I endeavor to create customized ideas around specific marketing objectives, creating cool, custom and effective campaigns for my clients. I also always endeavor to have fun while doing it!#NBC4DC #Working4You #PassionProject #BigIdea #OTT #CTV #Peacock #LetsGo

Education

• Cornell University

  BS, Business Management (Retail - Textiles and Apparel), Human Development

  1999 — 2003

Skills

• Advertising
• Digital Marketing
• Marketing Research
• Social Media
• Mobile Marketing
• Interpersonal Skills
• Lead Generation
• Outlook
• Sales
• Integrated Marketing
• Marketing Strategy
• Event Planning
• Radio
• Social Networking
• Customer-Focused
• Advertising Sales
• Social Media Marketing
• Brainstorming
• Marketing
• Broadcast
• Leadership
• Management
• Online Marketing
• Mobile Devices
• Online Advertising
• Digital Media
• Television
• Sponsorship
• Advertising Research
• Marketing Communications
• Facebook
• Interactive Marketing
• Corporate Sponsorships
• Email Marketing
• Media Planning
• Radio Advertising
• Competitive Analysis
• Selling
• Digital Strategy
• Marketing Consultant