Rachel Beecroft

About Rachel Beecroft

I’m a digital strategy leader helping organizations modernize how they approach marketing. Right now, I’m leading digital transformation efforts for Ford at WPP, focused on modernizing how strategy, content, and performance come together across a complex ecosystem. That includes rethinking how we brief, target, and optimize — and building new infrastructure to support smarter, more efficient execution at scale. We’re integrating AI where it makes sense — not as a headline, but as a tool that accelerates how our teams work and make decisions.Earlier in my career, I founded and scaled a cross-tier go-to-market program for Mazda, uniting national, regional, and dealer marketing into one integrated system. That experience taught me how to manage complexity without losing momentum.My background spans marketing, analytics, and engineering. I know how to drive change in large organizations, turn strategy into action, and align teams around a shared vision.

Experience

1. Managing Director, Digital Strategy

   VML

   Jun 2024 — Present · NY, US

Education

• University of Rochester

  Bachelor of Science (BS), Biomedical/Medical Engineering

  2009 — 2013

• The Johns Hopkins University - Carey Business School

  Master of Science (MS), Marketing

  2013 — 2014

Skills

• Matlab
• Written & Oral Presentation Skills
• Analytics
• Social Media
• Experimental Design
• Labview
• Market Research
• Spss
• Inbound Marketing
• Biomechanics
• Analysis
• Biomaterials
• Strategy
• Biomedical Engineering
• Marketing Strategy
• Database Marketing
• Statistics
• Social Media Marketing
• Team Leadership
• Research
• Microscopy
• Operations Management