Rachel Beckstead
Proven Product Leader | SchoolAI, Pura, Weave, DMS, GGP | 18+ Years Driving Impact Through Scalable and Human Solutions | 10+ Years in Product, Leading Teams to Solve Real Customer Problems
- Role
- Principal Product Manager at SchoolAI
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Rachel Beckstead
Eager and passionate problem-identifier and solver. Gets energized and excited about building products that drive measurable impact and solve real problems in ways that are human, simple, and impactful. Obsessed with understanding people, their challenges, needs, and motivations, and using data (quant & qual from customer and business + gut) to inform solutions that truly make a difference. Experienced in hardware, software, IoT, payments, and digital marketing.Thrives in scrappy, collaborative environments, bringing teams together to launch high-impact products that don’t just work as expected, they also feel intuitive, uplifting, and meaningful. A firm believer that great storytelling, through product design, digital marketing, internal collaboration, or campaigns, is just as essential as the product itself. Even the best solutions need the right messaging to shine.
Experience
Principal Product Manager
Aug 2025 — Present · Lehi, UT, US
Getting the opportunity to help make school AWESOME for students and those who support them. I partner with extremely talented teammates and passionate educators to bring our mission to life by building tools that help classrooms run more smoothly, amplify the incredible work of teachers and administrators, and create student spaces for deeper, more personalized student learning and connection. I’m thrilled to be part of shaping products that not only support educators and students but also make school a place kids genuinely love to show up to.
Education
Brigham Young University
BA, Communications; Advertising and Marketing
2001 — 2005
Pocatello High School
NA, General
1998 — 2001
Skills
- Articulate Communicator
- SEO
- Sem
- Account Management
- Conversion Optimization
- Social Marketing
- Web Analytics
- Employee Management
- Lead Generation
- Landing Page Optimization
- Online Advertising
- Online Marketing
- Media Buying
- Affiliate Marketing
- Market Research
- Management
- Committed to Professionalism
- Marketing Management
- Email Marketing
- Google Adwords
- Google Analytics
- Leadership
- Marketing Strategy
- Digital Marketing
- Web Marketing
- Analytics
- Mobile Marketing
- Ppc
- Social Media Marketing
- Marketing
- Omniture
- Online Lead Generation
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