Rachel Becker
Global Marketing at Lyra Health | Michigan Ross MBA | Customer & Product Marketer | Ex Kindbody, J&J, NBCUniversal | Health, Wellness & Fitness Tech Enthusiast
- Role
- Global Customer Marketing, Member Engagement at Lyra Health
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Rachel Becker
Experienced leader and MBA graduate from Michigan Ross with a career spanning across the Health Wellness and Fitness Industry & Entertainment. I have extensive experience across brand, product marketing, client-facing marketing, partnerships and human capital strategy. Strong focus on mission-driven health-tech companies with high growth potential. Passion for working on dynamic teams and building strong culture and community.I am an avid runner, Peloton enthusiast and skier. I have built mental health and wellness resource groups both in my career and while in business school. At Lyra, I bring access and awareness to high-quality, comprehensive and evidence-based mental healthcare services to people everywhere through our employer partners.
Experience
Global Customer Marketing, Member Engagement
Jan 2023 — Present · Denver, CO, US
Partner with Product and PMM to create globally scalable marketing resources and messaging frameworks in all 33 in-product languages, driving member engagement across Lyra’s global customer base. • Collaborate cross-functionally with GTM enablement to develop marketing enablement strategies, playbooks, and training materials that empower Lyra’s Customer Success and Partnerships teams.• Led a 10 person cross-functional work stream across operations, product, content and marketing to develop and launch a new global member marketing playbook.
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
2018 — 2020
Syracuse University
Bachelor of Science (BS), Public Relations and Marketing Major, Psychology Minor
Skills
- Marketing Communications
- Employee Engagement
- Brand Development
- Corporate Social Responsibility
- Event Planning
- Events Coordination
- Brand Management
- Digital Media
- Special Events
- Indesign
- Cause Marketing
- Marketing
- Strategic Partnerships
- Strategic Communications
- Cision
- Market Research
- Employee Wellness
- Social Media Marketing
- Microsoft Excel
- Adobe Creative Suite
- Power Point
- Ap Style
- Leadership
- Blogging
- Corporate Wellness
- Public Relations
- Media Relations
- Strategic Planning
- Social Media
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