Rachel Batdorff

About Rachel Batdorff

I thrive on transforming ideas into compelling narratives and creating structure in complex environments. My passion for storytelling and organization began in childhood—filling notebooks with mythological creatures, exchanging creative emails with friends, and blogging through college. Writing, exploring new communication channels, and engaging audiences have always brought me joy.Today, I serve as the Training Solutions Manager at Franklin Electric, a global leader in systems and technologies for moving water and energy. In this role, I lead U.S. and Canadian customer-facing training initiatives, partnering with business units to identify audience and product learning needs. My team designs training programs and content intended to drive sales, enhance customer retention, and improve satisfaction. I’ve been with Franklin Electric for over eight years.Before joining Franklin, I worked in marketing at Bowen Health, served as a journalist for Today’s Catholic, and managed community relations and administrative duties for BrickHouse Family Ministries.I hold both Bachelor\'s and Master’s degrees in Public Relations, along with multiple training-related certifications. As a committed volunteer, I serve on the board of the Central/Skyline Branch YMCA of Greater Fort Wayne, serve on the planning committee for the Association for Talent Development’s Central Indiana Chapter, and sit on the board of the Young Leaders of Northeast Indiana Foundation.If you\'re curious to learn more about my professional journey, feel free to connect with me here on LinkedIn. And to my fellow learning & development and communication professionals—I\'d love to hear from you! Let’s connect, share ideas, and learn from one another.

Experience

1. Manager, Training Solutions

   Franklin Electric

   Feb 2021 — Present · Fort Wayne, IN, US

   Building on Franklin Electric’s Key Factor for Success – Service – the Manager, Training Solutions, position is responsible for growing US/CAN customer-facing training initiatives. This position works with business units to determine audience and technical training needs to then develop training programs, in coordination with business units, that lead to customer retention and satisfaction. This position will work with business units to develop customer-facing training curriculum. This position will also lead development of the training technology, optimal user experience, and multimedia technical content and online curriculum creation.

Education

• Ball State University

  Master of Arts (M.A.), Public Relations

  2013 — 2016

• Huntington University

  Bachelor of Arts (B.A.), Public Relations (major), Writing (minor)

  2009 — 2013

• Norwell High School

  Academic Honors Diploma

  2005 — 2009

Skills

• Public Relations
• Writing
• Press Releases
• Marketing
• Strategic Public Relations Planning
• Newsletters
• Editing
• Graphic Design
• Fundraising
• Social Media
• Event Planning
• Donor Relations
• Photography
• Layout
• Leadership