Rachel Avery

About Rachel Avery

With 15+ years of experience across SaaS, real estate, hospitality, e‑commerce, grassroots organizing, and a meaningful chapter in the Peace Corps, I specialize in building authentic communities, optimizing operations, & guiding people through pivotal moments. 15 years on the Reddit platform has taught me how to turn authentic engagement into impact. I build playbooks, coach teams on showing up the right way, & help brands earn trust by aligning with Reddit’s culture. I also work with coaching brands, startups, & community‑led businesses to design, launch, and scale Circle.so platforms. From structuring membership spaces & automations to rolling out engagement flows and cross‑team collaboration, I build systems that foster genuine connection & measurable impact. In real estate, I focus on guiding VA buyers and first‑time homeowners, providing contract-to-close support, compliance oversight, & calm, clear guidance through one of life’s biggest decisions. I’ve worked with the Bernie Sanders, Elizabeth Warren, and Kamala Harris campaigns to mobilize voters, train volunteers, and moderate content. Highlights- Designed and executed Reddit advocacy strategies that built trust, relationships, and brand mentions - Built engagement playbooks & reporting frameworks to measure and scale community impact - Drafted and refined customer marketing emails to improve engagement and retention -Coordinated event planning both online & in person, focusing on creating inclusive and impactful experiences - Helped grow social platforms from 20K → 1M+ followers through authentic engagement - Integrated ranking keywords into Reddit posts/comments to boost AEO & SEO visibility - Optimized processes, automated workflows, & document enablement that empowers teams to scale with confidence -Built and scaled teams from the ground up, providing mentorship and guidance to help colleagues grow in their roles Software & Tool Stack: Intercom, Zendesk, Ahrefs,HelpScout, Front, Amplitude, Linear, Notion, Customer.io, Fullstory, Zapier, Airtable, Figma, Arcade, Aircall, Canva, Stripe, Ramp, Deel, Discord, Adobe Creative Suite, Slack, ShowIt, Xfunnel, Flowdesk, ClickUp, Google Workspace, Google Ads, Hubspot, Semrush, Sprout Social, Buffer, Common Room, Asana, Make.com, Monday.com, Braze, Mailchimp, JIRA, Miro, Zoom, Loom, Trello, Reddit, Bluesky, Circle, Threads, Drupal, Github, Smartsheets, Skyslope, kvCORE, Transaction Desk, NWMLS, OpenAI, Claude, Share-A-Sale, Docusign, Authentisign, dotloop

Experience

1. Advocacy Program Support Contractor

   HubSpot

   Apr 2025 — Present

   A contract-based position responsible for helping with building out a comprehensive Advocacy Program for the HubSpot Community and launching an internal Employee Advocacy initiative, while supporting the team with other duties as needed. A key focus is designing and executing a Reddit engagement strategy for r/hubspot, elevating the advocate experience by fostering authentic conversations, strengthening peer-to-peer support, and ensuring content aligned with the culture and expectations of the Reddit community-Onboard and support top Reddit champions and advocates, empowering them to share expertise, success stories, and product knowledge/feedback-Engage directly with Redditors in r/hubspot, answering questions, joining discussions, and keeping conversations authentic (never salesy) to build trust and credibility for the brand-Handle overflow and supplementary tasks for the Community team to help meet deadlines and project goals-Reviewed and identified ranking keywords to strategically incorporate into Reddit posts and comments, boosting AEO and SEO visibility for branded answers-Supported the community team by writing and editing customer-facing newsletters and marketing emails, ensuring clear messaging and consistent brand voice-Assist in creating and managing key program elements including landing pages, advocacy opportunities, and cross-functional initiatives that expanded advocate visibility- Work closely with product and community teams to align Reddit and Employee Advocacy efforts with broader organizational goals- Assist with planning and executing virtual & in person events to give advocates and champions opportunities to connect and lead- Create clear internal documentation, engagement playbooks, and reporting frameworks to measure program success and optimize workflows.

Education

• Columbia College

  Human Services, General

  2013 — 2017

• UC Davis Continuing and Professional Education

  Strategy of Content Marketing

  2020 — 2021

Skills

• Communication
• Customer Satisfaction
• Customer Service
• Research
• Hootsuite
• Management
• Photoshop
• Illustrator
• Sales Management
• Training
• Event Planning
• Multi Tasking
• Phone Etiquette
• Office Administration
• Marketing
• Problem Solving
• Microsoft Office
• Social Networking
• Sales
• Hubspot
• Volunteer Management
• Social Media
• Microsoft Word
• Leadership
• Fundraising