Rachel Arrezola
Deputy Director, Communications & Planning @California Department of Managed Health Care
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WORK HISTORY
Deputy Director, Communications & Planning @California Department of Managed Health Care
Lead the Department\'s communications program and serve as a strategic advisor to the Director on public policy and public affairs, contributing as a key member of the executive team•Oversee all aspects of the Department’s communications program, including media relations, the public website, social media outreach, and marketing, ensuring all messaging is consistent, impactful, and aligned with strategic goals•Serve as principal spokesperson to the media, and liaison to the Governor’s Administration on communications and media affairs•Oversee the development of media responses, press releases, speeches, op-eds, talking points, fact sheets, annual reports, newsletters and other materials to ensure clear and effective outreach •Lead the Office of Communications & Planning by establishing policies and procedures, monitoring key performance indicators, driving business process improvements and managing workload to ensure optimal alignment of staffing and resourcesHighlights:•Enhanced transparency by creating a user-friendly dashboard on the Department’s website, providing a centralized hub for information on health plans • Developed a new annual report and quarterly stakeholder newsletter to highlight achievements and offer deeper insight into the DMHC’s strategic goals and initiatives •Secured positive media coverage for the Department, highlighting health plan compliance with mental health parity and promoting the DMHC’s Help Center to enhance public awareness•Established a robust website content publishing governance structure and implemented a new content management system to streamline and enhance the Department’s public website•Launched award-winning social media outreach campaigns, leveraging both in-house expertise and external contractors to effectively engage and reach target audiences •Developed an annual social media plan and oversee the execution of a content calendar to ensure timely and impactful coverage of relevant events and trends
EDUCATION
University of California, Davis
Bachelor of Arts
CSU Sacramento College of Continuing Education
California Health & Human Services Leadership Development Academy
SKILLS
ABOUT RACHEL ARREZOLA
Strategic communications leader with 20 years of experience advising senior leaders and…
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