Rachel Archibald
B2B Marketing Strategy, Thought Leadership, Pro AV and Broadcast Industry
- Role
- Director of Marketing at Clear-Com
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Rachel Archibald
B2B Marketing Strategy | Technology & Design | Strategic Thinking & Analysis - Extensive Experience Marketing Professional Audio Solutions Globally - Conceived of and Created the TIDE conference for AVIXA as a pillar of their new Brand Launch - Adept at Connecting People and Ideas in the Technology and Design Space - Deep Experience in Brand Strategy - Produced Year-over-Year Double-Digit Growth for Leading Pro Audio Company as Head of Marketing - Skillful Manager with Focus on Developing Potential Conceived, developed and launched an entirely new thought leadership platform for AVIXA (formerly InfoComm), the AV industry association. The TIDE conference is a pillar of InfoComm’s rebranding to AVIXA and has led the way in their transition to the experiential AV association. TIDE has attracted new audiences to the industry trade shows in Orlando, Amsterdam and Las Vegas, fostering new conversations within the AV industry. B2B marketing experience in global marketing for the professional audio, audiovisual, and architectural software industries, including branding campaigns, business development, digital marketing, experiential and event marketing, market intelligence development, technology thought leadership, video development and internal communications. Successfully managed key marketing initiatives that resulted in significant sales growth and increased brand awareness. Oversaw the transition of communications strategy to focus on social media and content marketing. Strengths include a strategic perspective coupled with hands-on roll-up-your-sleeves drive; keen interest in technology; ability to connect people and ideas in a meaningful way; and detailed follow-through.
Experience
Director of Marketing
Oct 2018 — Present · San Francisco, CA, US
Global responsibility for marketing professional voice communications systems to Broadcast, Live, Theme Parks, Military, Aerospace, Government, and Marine Offshore markets, along with other adjacent markets.
Education
McGill University
BA, English Literature
1991 — 1995
Dana Hall
High School Degree
1988 — 1991
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