Rachel Applegate

About Rachel Applegate

Resilient and dynamic marketing and communications professional with extensive experience in developing solid strategies for non-profit organizations in the arts industry. Demonstrated expertise in launching nationwide campaigns and securing media coverage through national, regional, and local media outlets. Skilled writer adept at creating patron communication, press releases, newsletters, and advertising materials. Talented in building collaborative team environments. Strength in developing brand identity and bringing brand awareness to diverse audiences for significantly increased business.Specialties: Microsoft Office • Tessitura • WordFly • Adobe InDesign • Social Media Applications • Presentation Skills and Public Speaking

Experience

1. Chief Marketing Officer

   Gulfshore Playhouse

   Aug 2022 — Present · Naples, FL, US

   Oversee overall pr, marketing, and advertising strategy to drive revenue by increasing sales. Determine priorities and strategies to support and promote the Theatre’s ticket sales and institutional profile and provide input on programming. Guide patron services and box office team in providing premier customer service. Oversee development of all collateral, including programs, advertising, promotions, website, and mobile design. Developed the current structure and scope of the marketing department. Coordinate marketing efforts cross-departmentally with the theatre’s financial and branding goals in mind. Plan, direct, and coordinate marketing and advancement campaigns and budgets in accordance with organizational goals. Provide in-depth analytics to better understand the market and customer tastes. Guide communication strategy and serve as point of contact to local, regional, and national media. Successfully managed Hurricane Ian public relations and response campaign generating local and regional media attention.• Exceeded revenue expectations for all spring 2023 productions. • Grew marketing department to a team of 8.

Education

• The Kinkaid School

  NA

  1980 — 1995

• Southern Methodist University

  BA, Advertising

  1995 — 1999

Skills

• Advertising
• Budgets
• Direct Mail
• Community Outreach
• Blogging
• Social Media
• Direct Marketing
• Market Planning
• Web Marketing
• Email Marketing
• Online Advertising
• Strategy
• Press Releases
• Analytics
• Public Relations
• Media Relations
• Management
• Nonprofits
• Sponsorship
• Strategic Communications
• Digital Marketing
• Copywriting
• Marketing Communications
• Facebook
• Editing
• Event Planning
• Publicity
• Social Networking
• Social Media Marketing
• Non-Profits
• Brand Development
• Photoshop
• Online Marketing
• Public Speaking
• Development of Strategic Marketing Plans
• Leadership
• Marketing
• Event Management
• Digital Strategy
• Newsletters