Rachel Allard

About Rachel Allard

I infuse empathy into leadership, life, and LinkedIn — while helping startups find and grow their best customers.You\'re the best at delivering something a group of people care deeply about. Or, you want to be. I help leaders find the intersection of those people (your biggest future fans), the value in how you uniquely solve their problem(s), and what’s needed to strengthen that value over time. Then, I create a clear roadmap for how, where, and when to communicate it.My job is to create momentum — self-sustaining, high-quality lead generation — by making your customers wonder what they ever did before they found you.You become indispensable. They become your sales engine.I’m a big believer in leading with why and in building high-performing teams (not just high-performing individuals). When teams know what success looks like and why it matters — and when everyone understands how they uniquely contribute to achieving it — execution gets easier and creates transformative growth.Great marketing is about repeatable results and real empathy: understanding your customers, your teammates, and your partners — and caring deeply about them. Whether you have a vision and need help bringing it to life, or you’re starting from square one, let’s talk. I’m here to help.Specialties: Marketing, Advertising, Demand Generation, Branding and Identity, Communications, Account Management, Customer Success, Marketing Operations, Strategic Planning, and Leadership.

Experience

1. Vice President of Marketing

   Resonant Link Medical

   Mar 2024 — Present · South Burlington, VT, US

Education

• Boston University

  Communications, Advertising

  2004 — 2007

Skills

• Marketing
• Comscore
• Rich Media
• Mobile Marketing
• Doubleclick
• Product Development
• Mobile Advertising
• Digital Marketing
• Digital Strategy
• Process Improvement
• Strategic Partnerships
• Search Engine Marketing (Sem)
• E-Commerce
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Adobe Creative Suite
• Sales Operations
• Marketing Strategy
• Sem
• Online Marketing
• Lead Generation
• Advertising Sales
• Search Advertising
• Online Advertising
• Management
• Team Building
• Ppc
• Leadership
• Google Analytics
• Media Planning
• Google Adwords
• Account Planning
• Digital Media
• Web Marketing
• Ad Networks
• Project Management
• Email Marketing
• Media Buying
• Advertising