Rachel Hunter
Executive & Founder | Driving Growth, Digital Innovation & Community Impact
- Role
- Fractional Chief Marketing Officer at Elk Lake Resort
- Location
- Traverse City, MI, US
- LinkedIn followers
- 500 followers
About Rachel Hunter
Executive leader driving growth, integration, and long-term value through strategy and disciplined execution.I am a results-driven executive with experience across financial services and nonprofit organizations, recognized for translating vision into measurable outcomes through strategic planning, data-informed decision-making, and collaborative leadership.I played a key role in the successful acquisition and integration of a community bank, strengthening market presence, enhancing member experience, and accelerating adoption of digital services to support sustainable growth. I have led enterprise initiatives that improved engagement, retention, and organizational alignment.I bring a holistic executive perspective focused on growth, risk awareness, and cross-functional execution—creating long-term value for organizations, members, and the communities they serve.
Experience
Fractional Chief Marketing Officer
Jul 2024 — Present · Elk Rapids, MI, US
As Fractional CMO for Elk Lake Resort, I lead marketing strategy and execution to drive guest engagement, bookings, and brand awareness. I develop and implement multi-channel campaigns, including digital advertising, social media, email marketing, and content strategy, to maximize occupancy and revenue.Key initiatives include:Creating seasonal and event-based campaigns that boost reservations and on-site participation.Optimizing digital presence to increase website traffic, online bookings, and guest engagement.Building brand loyalty programs and community-focused initiatives that enhance guest retention.Providing strategic marketing guidance on budget allocation, campaign performance, and ROI metrics for sustainable growth.
Education
Arizona State University
Continuing and Professional Education, Modern Leadership
Arizona State University
Continuing and Professional Education, Thinking Critically
Indiana University Bloomington
Bachelor’s Degree, Marketing
2007 — 2008
Indiana University Bloomington
Master of Business Administration (M.B.A.), Marketing
2009 — 2010
Delta College
Associates, Arts; Business Administration
2004 — 2006
Skills
- Marketing Strategy
- Social Media
- Six Sigma
- Marketing Management
- Lean Manufacturing
- Team Leadership
- Oracle
- Marketing Research
- Online Advertising
- Marketing Communications
- Microsoft Office
- Sales
- Strategy
- E-Commerce
- Digital Marketing
- Strategic Planning
- Product Marketing
- Social Media Marketing
- Microsoft Excel
- Marketing
- Market Research
- Inventory Management
- Email Marketing
- Online Marketing
- Management
- Public Relations
- Customer Presentations
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