Rachel A. Holway

Assistant Director of Graduate Admissions @New Jersey City University

Jersey City, NJ, US

Create targeted communication and strategic plans utilizing Technolutions Slate CRM for attracting, enrolling, and supporting students.•Maintain and organize a minimum of prospects records in the form of name buy lists and agile lists for communication efforts to strategically attract prospective students into the CRM system for events and application completion efforts.•Develop and maintain application processing to better communicate to and retain applicants in the funnel including streamlining interview scheduling, editing application logic, and office best practices for application completion.•Analyze event and recruitment data within the CRM to draw conclusions and make recommendations to Associate Director for adjustments on future event planning efforts. • Coordinate on campus and virtual recruitment events including, but not limited to: virtual information sessions, instant decision days, registration advising days, and other recruitment and enrollment events.• Host recruitment events including: Virtual Graduate Admission and Financial Aid workshops, College of Education Information Session, and co-host departmental information sessions. • Manage and develop graduate admissions CRM by building strategic queries, reports, forms, and communication plans.•Interview, supervise, and train office student workers to assist the office in answering phone calls, processing admissions documents, and provide professional development opportunities.•Meet with graduate program coordinators and the Dean’s office for departmental enrollment retreats to assist each department on enrollment goals and objectives by utilizing reports and data assessment pulled from PeopleSoft & Slate.•Ensure application requirements and deadlines are up to date on application, web, and print materials.

Montclair State University

Master of Arts (M.A.), Educational Leadership: Concentration in Higer Education

Montclair State University

Bachelor's degree, Criminal Justice/Law Enforcement Administration