Rachel Abasi

WORK HISTORY

EDUCATION

ABOUT RACHEL ABASI

Senior communications and marketing leader with a proven track record of building global programs that elevate brand trust, amplify customer voices, and drive business impact. My expertise spans public relations, analyst relations, executive communications, social media, and customer advocacy.I began my career in PR agency, where I gained invaluable experience managing nearly 20 diverse client accounts during my time at Golin. Seeking a new challenge, I transitioned to Epicor, where I initially supported PR and analyst relations for the Americas. Over time, I expanded my scope to support social media, brand strategy and customer advocacy programs. Today, I lead our global customer reference marketing team—where I focus on turning customer insights into strategic narratives that influence decision-makers, fuel growth, and, most importantly, connect directly with customers to champion their successes.My passion for connecting with customers is what inspired my pivot from traditional PR into customer advocacy. I’ve found purpose in building programs that not only showcase customer success but also strengthen brand credibility and deepen executive engagement.I’m known for cross-functional leadership, authentic advocacy, and a deep belief in the power of relationships to elevate brand purpose. Whether shaping executive messaging or launching global reference strategies, I bring a blend of creativity, operational rigor, and heart to everything I do. Beyond work, I am a mother to three boys and trying to enjoy the household chaos by one massive cup of coffee at a time.Core Strengths:Strategic communications, customer advocacy, executive visibility, media/analyst relations, social media, content development, team leadership, and cross-functional alignment.Industries:Technology, consumer products, and non-profit.