Rachel Winter

About Rachel Winter

A media planner who always felt too inherently creative to do only that. Don\'t get me wrong - media planning requires plenty of creative thinking and problem solving - but growing up as a ballet dancer and a lover of the fine arts, I knew I wanted to be closer to the creative output itself.Comms strategy bridges the brightest creative minds around with integrated channel planning - truly meeting at the center of content and context, knowing that neither is effective without the other.As an industry, we\'ve done an incredible job of separately completely the two things that NEED to work together for effective campaigns. Creatives aren\'t interested in talking media tactics, and media planners are chasing the most efficient inventory. Our differences are palpable with every kick-off call. And it\'s left a bad taste in my mouth.In the midst of this domestic dispute, what is the consumer left with? Scattered, disconnected content from a brand(s) that leave them feeling confused - or worse - forced to ignore content completely. As a Comms Strategist, I like to think of my role as an advocate for the consumer in the midst of it all. We build addressable audiences, identify affinities, comms architectures, channel ecosystems across paid, owned and earned to drive full-funnel effectiveness - and best of all, bridge the gap that exists between media and creative teams & agencies. The result? Performance that transcends campaign KPIs; we drive business growth.

Experience

1. Senior Director, Comms Planning

   Fig

   Feb 2025 — Present · New York, NY, US

Education

• Niagara County Community College

  Associate’s Degree, Humanities and Social Science

  2013 — 2014

• SUNY Geneseo

  Bachelor’s Degree, Communication and Media Studies

  2014 — 2016