Rachel Williams
Head of Qualitative Research @Basis Global
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WORK HISTORY
Head of Qualitative Research @Basis Global
EDUCATION
Bournemouth University
BA (hons), Advertising and Marketing Communications
Swindon New College
A Level, Communications Studies, Psychology and Film Studies
ABOUT RACHEL WILLIAMS
Passionate qualitative researcher, creative strategic thinker, semiotics and cultural insights consultant, female leader and supporter of other women, mentor, mother, collaborator, creator of engaging and impactful workshops and presentations, experienced customer immersion and closeness programme activator and fierce advocate of the powerful combination of insight, strategy and imagination and the impact this can have on brands and organisations.
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