Rachel Wilford

About Rachel Wilford

I am a lover of words — whether I\'m posting on social on behalf of a brand, editing a blog, recording an episode of my podcast, reporting a story, promoting a product or simply responding to an email, words are always at the forefront of my world. I\'m a believer in precise word choice, a stickler for proper grammar and an advocate of the perfect pun.• Writing, editing and optimization expert• Paid and organic social media marketer• Content marketing guru• Reputation management and fostering loyal online communities• Podcaster and storyteller

Experience

1. Social Media Specialist ll

   AbbVie

   Feb 2026 — Present

   Develop and execute HCP and consumer paid and organic social media campaigns across a variety of pharmaceutical brands, driving engagement, awareness and conversions - Ideate strategic planning for social media initiatives, aligning campaigns with brand objectives, therapeutic areas and regulatory guidelines - Monitor, analyze and report on social media performance metrics, providing actionable insights to optimize campaigns and inform future strategy - Collaborate cross-functionally with creative, medical, and marketing teams to ensure compliant, on-brand content across platforms- Manage social media calendars and paid media to maintain consistent brand presence - Stay ahead of digital trends and emerging social platforms to recommend innovative approaches for audience growth and engagement

Education

• San Diego State University

  Bachelor's degree, Journalism

  2016 — 2018