Rachel Weller
Director of Consumer Research and Marketing @Cga By Niq
Signup · Get unlimited contacts
WORK HISTORY
Director of Consumer Research and Marketing @Cga By Niq
Stockport, GB
As Director of Consumer Research & Marketing, I oversees CGA\'s consumer research capabilities and drive the strategic marketing effort. As well as ensuring that CGA\'s research and analysis of On Premise users is best in class, I am responsible for developing CGA\'s consumer services across the globe. In my marketing role I am responsible for the strategic planning of CGA\'s marketing world-wide. I joined CGA in 2008 and most recently led on the development of CGA\'s strategic initiatives. Before that, I led CGA’s client services team for over five years. I am a member of the executive team at CGA, and I am experienced in both client and people management and have 12+ years’ experience delivering market and consumer research for the out of home industry.
EDUCATION
The University of Manchester
BA Hons, History
ABOUT RACHEL WELLER
I oversees and lead NIQ\'s commercial strategy, planning and execution for Beer, Wine, Spirits and Soft Drinks clients in the UK. Leading NIQ’s sales team, working across the entire Beverage Alcohol portfolio.Passion for identifying optimum ways to help clients elevate their brand, marketing and sales strategies, through an understanding of data, insight and consumer behaviours in On and Off Trade as well as online. Over 17 years experience working in market research, specialising in the Beverage Alcohol category Experienced in both client and people management having led Client Servicing teams, scaled Consumer Research teams and services, and the expansion of a global marketing team in more recent years.Experienced in liaising with commercial and technical teams to bring innovations and new solutions to market - was project leader on the build of data analysis tools such as Distilr and RISE. Proven history in establishing, leading and growing teams and business functions - including CGA\'s consumer research team and solutions. Strongly believe that marketing is a function of sales, and I was responsible for building a commercially focused marketing team, that are fully aligned to revenue targets and goals. A global role - supporting key markets - including UK & Ireland, USA and Canada, Australia, South Korea, France, Italy and Germany.Specialties: Consumer & market research, consultancy, building client relationships, people management & leadership, sales and marketing strategy
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.