Rachel Waugh

WORK HISTORY

EDUCATION

SKILLS

ABOUT RACHEL WAUGH

18+ years of team-building experience, leading a team of 10 marketing executives, supporting and coaching to achieve results in a positive working environment• On and offline product campaign supporting the growth of the business across existing and new product categories• Leading the ‘new store opening’ marketing strategy and increased branch network by 40+ branches• Growth increasing (trading) customer numbers through new, lapsing and lapsed customer campaigns supported centrally and at store level• Implemented customer onboarding programme and customer journey with touchpoints on and offline to trade and consumer customer• Brand management for large corporate manufacturing super brand and entrepreneurial builders’ merchant• Senior Management role reporting directly to Marketing Directors taking full accountability for the output of the team• Event Management – Home Renovation Shows and bi-annual sales conferences, branch launch parties and celebrations across the network• Crisis management support• Measuring analytics and ROI on campaign and branch openings• Developing new customer marketing plans and supporting the fulfilment with non-profitable branches• Product management and new product development across many categories• Familiarity with a fast pace high expectation environment both corporate and entrepreneurial• A customer-centric attitude and drives to improve customer experience – brilliant basic, magic touches attitude!• Attention to detail• 10 years experience as Head of Marketing delivering omnichannel campaigns to trade and consumers • Customer segmentation analysis and delivery of appropriate targeted campaigns • Artificial intelligence project briefing• A positive can-do attitude, flexible, tenacious and conscientious