Rachel Vaughn

About Rachel Vaughn

Over the last 18 years, I’ve scaled businesses across CPG, restaurant, beauty, and wellness, from iconic brands to complex multi-brand, multi-unit platforms. Somewhere along the way, I started operating like an owner, not just a marketer. I learned that brand builds trust, execution builds momentum, and growth follows when both work together.I began in agency brand strategy, building positioning and integrated campaigns across industries. It was creative and fast-paced, and it taught me something about growth. Ideas only matter when they move the business. If they don’t create real momentum, they’re just decoration.I’ve led growth at scale by aligning brand, demand, lifecycle marketing, and operations into one system that drives performance. In private equity-backed environments, that means standing in front of CEOs and boards and owning the numbers: demand generation, revenue performance, and forecasting accuracy. I’m as comfortable debating creative as I am walking through a forecast. Both matter.Marketing is not a support function. It owns growth, from first touch to lifetime value.I build brands people trust. I build leaders who think like owners. I design systems where growth is durable, measurable, and built to scale.

Experience

1. Chief Marketing Officer

   Salon Lofts

   Jan 2024 — Present

   Enterprise executive responsible for marketing, growth, and customer experience for the largest corporate-owned, multi-unit, multi-brand salon suite platform in the U.S.(350+ locations, independent professionals). Leads a cross-functional growth organization accountable for occupancy, retention, profitability, and enterprise growth decisions, with direct ownership of operating models, forecasting, and performance management.• Rebuilt and owned the enterprise growth operating model, aligning brand, demand, lifecycle, sales, analytics, and MarTech into a single performance system.• Built market-level forecasting and growth models linking demand, conversion, and commencements to FP & A and board decision-making.• Drove systemwide occupancy and revenue growth while improving lead quality, conversion, and retention.• Led enterprise CRM and MarTech transformation to improve speed-to-lead, conversion efficiency, and sales productivity.• Supported M&A-driven platform expansion, partnering cross-functionally on integration, demand ramp, and brand consistency.

Education

• Colorado State University

  Bachelor of Science (B.S.), Business with Marketing Emphasis

  2001 — 2005

Skills

• Relationship Management
• Consumer Marketing
• Social Media Marketing
• Copywriting
• Project Management
• Social Media
• New Business Development
• Creative Strategy
• Leadership
• Advertising
• Sales
• Email Marketing
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Shopper Marketing
• Marketing
• Integrated Marketing
• Creative Direction
• Strategy
• Brand Development
• Management
• Relationship Building
• Marketing Communications