Rachel Tydlacka
Qualitative Research & Insights @Revup Growth Partners
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WORK HISTORY
Qualitative Research & Insights @Revup Growth Partners
Denver, CO, US
I lead qualitative research and insight initiatives that shape strategy, messaging, and product development for mission-driven organizations. At RevUp Growth Partners, I design and moderate in-depth interviews, synthesize complex findings into clear narratives, and uncover actionable opportunities that guide growth decisions. My work blends human-centered research, storytelling, and strategic analysis to help teams bring new ideas to market with confidence and clarity.
EDUCATION
St.Edward's University
B.A.
Indiana University - Kelley School of Business
MBA
ABOUT RACHEL TYDLACKA
Founder of Firefly Insights, I’m a research and strategy consultant who uncovers human stories and motivations to guide smarter business decisions. I’ve led hundreds of qualitative interviews and focus groups — from executives and healthcare professionals to parents and everyday consumers — translating insights into engagement strategies, brand positioning, and product growth. Known as trusted, empathetic, and composed under pressure, I bring a balance of rigor, adaptability, levity and clear communication to every project.Specialties: Qualitative Interviews/Moderator, Consumer Journey Mapping, Customer Experience & Engagement, Brand Strategy, Brand Health Measurement, Competitive Performance Analysis, Consumer Profile Development, Market Segmentation, Strategic Planning, Pricing Analysis, Agency Management, Budget Planning & Management, Written Communication, Presentations
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