Rachel Stubbs
Director of Product Development @ American Express | Driving Product Innovation
- Role
- Director of Product Development at American Express
- Location
- Millburn, NJ, US
- LinkedIn followers
- 500 followers
About Rachel Stubbs
As the Director of Product Development at American Express, I bring over twelve years of diverse experience in product management, agile methodologies, and process improvement. My focus lies in developing innovative solutions and leading cross-functional teams to deliver impactful products that align with strategic business goals. I am committed to fostering operational excellence by implementing lean agile practices, process automation, and efficient product lifecycles. By leveraging my expertise in SaaS platforms and customer-centric product strategies, I enable organizations to drive innovation and enhance user experiences in a collaborative and results-driven environment.
Experience
Director of Product Development
Aug 2024 — Present · NY, US
Led end-to-end digital transformation of legacy creative review and approval processes, replacing manual reviews with a scalable, automated platform supporting reviews annually for marketing assets across regulated channels. Defined and executed a multi-year platform automation and GenAI strategy across campaign and creative workflows, spanning content generation, compliance validation, brand governance, and approval orchestration. Delivered LLM-powered compliance and brand guideline review capabilities, shifting risk detection earlier in the campaign lifecycle and reducing manual efforts and rework. Led development of GenAI-assisted content generation producing first draft copy aligned to American Express tone of voice, with embedded compliance checks. Modernized end-to-end creative approval workflows, reducing review cycle time by 80%+(30d to 5d) and creating a foundation to further compass from 5d to <1d. Built and mentored a high-performing team of Senior Product Managers (3-4 direct reports), responsible for multi-year platform roadmap ownership, long-term transformation strategy, and cross-functional delivery.
Education
Universiteit Maastricht / Maastricht University
International Business
2009 — 2009
Muhlenberg College
BA
2007 — 2011
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