Rachel S.
Director, Marketing Analytics | Business & Performance Insights
- Role
- Director, Marketing Effectiveness & Intelligence at VML
- Location
- Santa Ana, CA, US
- LinkedIn followers
- 500 followers
About Rachel S.
Director of Marketing Analytics with a 15+ year career in leveraging data insights to drive marketing effectiveness and ROI. Skilled in reviewing raw data and translating information into actionable insights and visual models for executive planning. Successful in utilizing predictive modeling, segmentation, and attribution analysis to optimize marketing campaigns, enhance customer targeting, and maximize revenue generation. Strong leader, excellent in building and managing high-performing analytics teams and fostering cross-functional partnerships to drive organizational growth. Gifted collaborator and presenter, with the ability to forge solid relationships among direct reports, C-level executives, and clientele across all levels. Areas of Expertise: Media Marketing Analysis, Dashboard Management, Team Leadership, Mentoring, Media Mixed Modeling, Customer Acquisition & Retention, A/B Testing, User/Audience Segmentation, Web Analytics, Proposals, Presentations,Qualitative & Statistical Analysis Industry Experience: Advertising, Marketing, Communications, Automotive, Retail Feel free to reach out to me on LinkedIn to network or discuss employment opportunities. Have a great day!
Experience
Director, Marketing Effectiveness & Intelligence
May 2023 — Present · Costa Mesa, CA, US
Education
Dickinson College
Bachelor of Science - BS
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