Rachel Spence
Senior SEO Specialist
- Role
- Senior Seo Specialist at Merkle
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Rachel Spence
Penn State graduate with a bachelor\'s degree in Advertising/Public Relations. Experience in SEO, social media marketing, content writing for blogs, and assisting in the planning of PR events for clients.
Experience
Senior Seo Specialist
Jan 2023 — Present
Set and execute strategies to improve organic rankings and search traffic - On-site optimization related to page titles, URLs, redirects, internal link structures, and SEO copy editing - Monitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessary - Manage and report SEO performance and optimization efforts on an ongoing and ad hoc basis - Work with team to develop and execute site migration, content, and redirect strategies for large and complex websites - Keep abreast of the latest SEO tools and techniques and communicate learnings to non-SEO experts in a mentoring role -Collaborate with different teams, such as website management, web analytics, business intelligence, content, UI design, branding/PR and engineering team on execution of projects - Provide SEO analysis and recommendations on the structure of websites and web pages
Education
Penn State University
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication, Senior
2016 — 2017
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