Rachel Snowden
Paid Social Senior Associate at PMG | Digital Made for Humans™ | Ex-Meta
- Role
- Paid Social Senior Associate at PMG
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Rachel Snowden
Product Marketing and Advertising Operations professional with 4+ years of experience in project management, paid media, and product marketing. During my time at Meta I worked closely with XFN teams to seamlessly execute various product tests from advertising operations perspective for both new and general availability products across Meta\'s product pillars - GenAI, Core Ads Growth, Creators/Shop Ads, Business Messaging/Reality Labs, and Signal Growth for IG/FB. It\'s during this time I grew a deep understanding for A/B testing, campaign optimization, KPI analysis, CRM systems, and advertising tools & technology. I am grateful to support product testing initiatives at Meta, but begun my foundational understanding for digital media in a PR/Advertising agency setting with BCW Global (now Burson). It is in this time I have developed skills in paid media, social media marketing, project management, corporate comms, vendor management, and became proficient in various social platforms. Because of my unique experience, I am passionate about finding the intersection of data-driven decisions and creativity to execute impactful and measurable campaigns that help drive business decisions across industries.
Experience
Paid Social Senior Associate
May 2025 — Present · Dallas, TX, US
A global independent digital company using strategy, creative, media, and insights to deliver Digital Made for HumansClient: Peloton
Education
University of Oklahoma
Bachelor of Arts - BA, Advertising
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