Rachel Sexton
Vice President @Vpr Patient Outreach Program
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WORK HISTORY
Vice President @Vpr Patient Outreach Program
Kansas City, MO, US
VPR Patient Outreach Program (VPR POP) brings life to your brands by connecting you with patients and creating a platform for the exchange of information. From patient speaker programs to market research panels to real patients for advertising campaigns, VPR POP identifies and trains patients for all of your needs. Since its launch in 2010, VPR has faciliated more than 1.5 million LIVE patient interactions. We know that harnessing the power of the patient can foster hope, build an understanding of how to advocate and take control of one’s health and truly make a difference for patients, caregivers and you.VPR POP began in the field of diabetes and quickly became the home for additional patient programs in multiple sclerosis, rare diseases, oncology, transplant and hemophilia. VPR specializes in recruiting patients, program development and management, storytelling, speaker training, logistics and patient communications. Today, a staff of 22 manages 400 active patients - and a network of their peers - who deliver more than programs each year. While POP is our name, it’s also our mission to facilitate that “pop” or “spark” that happens when two patients connect and hope is born.
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism, Cum Laude, Journalism - with an Advertising Emphasis
SKILLS
ABOUT RACHEL SEXTON
As a graduate of the University of Missouri’s Journalism program, Rachel Sexton spent the first part of her career developing marketing campaigns for pharmaceutical clients as the Creative Director of VPR Creative Group. After more than a decade designing product launches for blockbuster drugs, Rachel expanded VPR’s business to focus on what was most important to pharmaceutical clients – the patient. Sexton co-founded VPR Patient Outreach Program (VPR POP) in 2010, using a peer-to-peer model to educate and offer hope to people living with diabetes.VPR POP quickly become the home for additional patient programs in multiple sclerosis, rare diseases, oncology, hemophilia and transplant. Today, a staff of 22 manages 400 patients who deliver more than programs each year. Rachel has been recognized as one of Kansas City Business Magazine’s Most Influential Women in 2011, Ingram’s Magazine 40 Under Forty in 2012, a Kansas City Business Magazine Rising Star in 2013, a member of both the Women Who Mean Business and the NextGen Leaders for the Kansas City Business Journal in 2013, and one of PharmaVoice magazine’s top 100 in 2014.From 20••••16, Rachel served as the President of the Board of the Junior League of Kansas City, Missouri, a 1,500 member nonprofit organization focused on promoting voluntarism, developing the potential of women and improving our community. In 2017, Rachel and her husband Brian King co-chaired The Midwestern Cattle Baron’s Ball for the American Cancer Society, and Rachel served as a member of the Cambridge North Steering Committee for the University of Kansas Hospital. In 2018, Rachel Co-Chaired Champagne & Chocolates to benefit Southwest Boulevard Family Healthcare. She is also an active volunteer for the Kemper Museum of Contemporary Art and Visitation School, which is attended by 3 of her 5 children.
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