Rachel Sevcik
Account Director at Blue State
- Role
- Account Director at Blue State
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Account Director
Jan 2024 — Present · New York, NY, US
Account Director for nonprofit organizations overseeing digital media channels, includingwebsite optimization, email/SMS, user experience testing, content strategy, search engine optimization, and analytics.•Translates client challenges into actionable solutions, excels in client communication, and fosterscohesion among stakeholders to exceed expectations.•Adapts digital plans in response to global events and crises, such as leading a 10-person team during rapid, achieving record-breaking email revenue with swift digital plan pivots. Additionally, adjusts strategies in response to client shifts. •Manages digital test plans to align with client sustainer growth using OKRs, guides testingexecution, and analyzes success with KPIs. Significantly, spearheading the transition to a newdonation form. •Harmonizing insights to craft tailored user journeys across digital channels, enhancing satisfaction,driving revenue growth, and emphasizing each user\'s vital role in the client’s mission.•Facilitates workshops with stakeholders, gathers feedback, consolidates insights, and strategizesfor effective solutions and next steps.
Education
Grady College of Journalism and Mass Communication, University of Georgia
Advertising
2015 — 2019
The University of Georgia
Advertising, Sociology
2015 — 2019
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