Rachel Schmitt

Experience

1. Social Media Specialist

   Hydro Flask

   Sep 2022 — Present · Bend, OR, US

   Drove TikTok follower growth from 47.4K to 100K in first 9 months of the role by leveraging trends and social listening to engage with the target audience.• Lead organic social strategy and execution for a global consumer brand, driving +250K community growth and 101M+ TikTok views across key platforms like Instagram and TikTok.• Oversee end-to-end content lifecycle (briefing, production, publishing, community management) to deliver platform-optimized campaigns that align with business goals.• Build and manage a creator and influencer program, integrating partnerships and marketplaces to expand storytelling and cultural relevance.• Produced rapid-response brand statement content, becoming the face of the brand on TikTok; campaign earned 3.8M Meta reach, 9M TikTok views, and 355K engagements. • Activated the viral Brat Summer trend that expanded into a Charli XCX tour partnership, generating 497K impressions, 76K engagements, and 11K shares, plus national press coverage.

Education

• Seminole State College of Florida

  Associate of Arts (A.A.), Communication, General

  2013 — 2015

• University of Central Florida

  Bachelor of Arts (B.A.), Human Communication, Minor in Leadership Studies

  2015 — 2018