Rachel Carlson
Executive Immunology Specialist | KOL Relationship Management
- Role
- Global Marketing Manager at GSK
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Rachel Carlson
I have over a decade of experience in pharmaceutical sales and marketing, driven by a passion for advancing healthcare solutions that make a real difference for patients. I’ve built a proven record of sales success through authentic relationships, deep product knowledge, and a genuine focus on customer needs.My background includes KOL engagement, campaign strategy, and digital marketing innovation, all centered on improving patient outcomes and elevating brand impact. I love collaborating across teams to create meaningful, patient-focused strategies that inspire growth and connection.I thrive where strategy, creativity, and purpose come together—whether through thought leader engagement, conference execution, or peer-to-peer marketing. I bring the same results-driven mindset from my sales experience to every project, ensuring brands communicate with authenticity and deliver measurable success.
Experience
Global Marketing Manager
Feb 2025 — Present · Durham, GB
Pre-Launch Product Developed and executed a comprehensive global go-to-market strategy for a high-priority launch product, enhancing brand positioning and messaging. Collaborated with regional teams to align global objectives with local market needs, ensuring consistent brand execution across top-tier markets. Created impactful HCP and patient engagement tools based on market insights, driving customer-centric marketing initiatives.
Education
University of Hawaii at Manoa
Bachelor of Arts (BA), Speech Communications
2002 — 2004
Saint Joseph's University
Master’s Degree, Organizational Development and Leadership
2016 — 2018
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