Rachel Bradshaw

About Rachel Bradshaw

I’m a global business development and channel leader with 15+ years of experience scaling partner ecosystems, launching new GTM models, and driving transformational growth across Google, AWS, Microsoft, and high-growth SaaS environments. My focus is building in white space: designing net-new partner motions, shaping product and policy, and aligning cross-functional teams to unlock global scale. At Google, I lead ecosystem strategy for Google Cloud Marketplace, helping shape partner-led cloud procurement models and scaling programs that now drive hundreds of millions in partner-influenced transactions annually. I partner closely with executive leadership, engineering, product, and field teams to drive cross-functional GTM execution while influencing marketplace roadmap and partner strategy.Throughout my career, I’ve operated at the forefront of ecosystem innovation:• AWS Marketplace: Launched CPPO, creating a reseller motion that reshaped partner-led transactions and established a new Channel Programs team. • AWS IoT: Built global GTM for Agriculture and Construction, doubling and tripling adoption in critical industries. • Microsoft: Stood up a new Manufacturing & Mobility corporate BD team, driving multi-million-dollar strategic partnerships. • Google Cloud: Rolled out MCPO and Marketplace channel programs, delivering strategic growth and accelerating global partner adoption.I thrive in fast-paced, ambiguous environments where strategy and execution meet, bringing together product, sales, engineering, and partner ecosystems to turn new ideas into scalable global programs.Recognition & Credentials• CRN Channel Women of the Year (2025)• Google Cloud Generative AI Leader CertificationI’m always open to connecting with forward-thinking leaders, partners, and innovators. Let’s explore how we can drive the next wave of ecosystem transformation together.

Experience

1. Principal Isv and Channel Strategic Initiatives Manager - Google Cloud

   Google

   Oct 2023 — Present

   Lead global partner ecosystem strategy for Google Cloud Marketplace, expanding reseller, distributor, and ISV participation in partner-led cloud procurement.• Architected and scaled Marketplace Channel Private Offers (MCPO) go-to-market motion, driving YoY growth in global partner transaction volume.• Drive cross-organizational alignment across Product, Engineering, Sales, Finance, and Legal, influencing Marketplace roadmap, policy evolution, and partner engagement models.• Design and launch first-of-kind channel programs, incentives, and operational frameworks to accelerate marketplace adoption and enable partner-led growth.• Serve as a strategic advisor to senior leadership on ecosystem strategy, contributing insights and data that inform global Marketplace priorities.• Lead global enablement initiatives and partner engagement programs, translating field and partner feedback into product and GTM improvements.• Built operational infrastructure (dashboards, SOPs, partner programs) that enable long-term scaling of Marketplace channel strategy.

Education

• Central Washington University

  Bachelor of Science, Law and Justice