Rachel Kilpela
Sr. Marketing Specialist at Thrivent
- Role
- Sr Marketing Specialist at Thrivent
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Rachel Kilpela
As a website marketing specialist, I have a passion for creating unique content and exceptional user experiences. I’m excited by opportunities for growth, and always looking for ways to further develop my marketing skills. I strive to bring a fresh, new perspective to my company and team by collaborating with team members, proposing innovative ideas, and taking initiative on new projects.I have spent a majority of my career working on improving or launching new sites for areas within Thrivent. I\'ve gained experience using a variety of content management systems (including Outsystems, Adobe Experience Manager, and Brightspot), utilizing Adobe Analytics to gain insights for page strategy, and communicating important updates between vendors, business partners, technical and creative teams. I\'m starting to work on opportunities for further improving our website via personalization tactics and user experience design. When I’m not working, I serve as the head coach for the Forest Lake Dance Team. This position has given me the opportunity to combine my love for dance with my passion for leading. Helping student athletes to grow has become an integral part of who I am and has taught me the value of relationships, respect, and growth.
Experience
Sr Marketing Specialist
Aug 2022 — Present · Minneapolis, MN, US
Acts as product owner of website backlog – works with business and technology partners to intake and deliver on enhancements to the Thrivent.com website· Coordinates with engineering team to update capabilities of content management system to create a better experience for users interacting with the website· Supports trimester marketing campaigns by providing strategic recommendations for landing page materials and coordinating resources to deliver landing page experiences · Completed Leading with Purpose course focused on leadership development while maintaining full workload
Education
University of St. Thomas
Bachelor’s Degree, Marketing
2014 — 2018
Skills
- Team Building
- Training
- Social Media
- Microsoft Word
- Coaching
- Public Speaking
- Basic Html
- Marketing
- Sales
- Leadership
- Cascading Style Sheets (Css)
- Customer Service
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