Rachel Rothman
- Role
- Marketing Manager at Acure
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Rachel Rothman
I’m a results-driven marketing strategist passionate about building brand voice and…
Experience
Marketing Manager
Nov 2024 — Present
Build and grow an active, engaged community across social platforms for Acure, a trailblazer in the clean skincare industry- Own the organic social media strategy, working with partners to align content with broader brand objectives- Execute email and SMS campaigns, aligning content with product launches and brand initiatives- Manage the content calendar for email and SMS, ensuring consistency across all communication channels- Work with SEO partners to develop a strategy for blog content that drives organic traffic and engagement- Write, optimize, and publish weekly blog posts that educate, engage, and convert audiences, ensuring SEO best practices are followed- Craft engaging, on-brand copy for social media, email & SMS campaigns, blog posts, and paid and product launches- Ensure all content aligns with Acure’s tone, values, and broader brand goals, contributing to a cohesive customer experience- Manage relationships with influencers and brand partners, ensuring campaigns are aligned with brand objectives- Track and measure performance across all digital marketing channels (social, email, SMS, blog), providing insights and recommendations for optimization.
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