Rachel Roth

Experience

1. Marketing Manager

   Edley\'s Bar-B-Que

   Sep 2024 — Present · Nashville, TN, US

   As the Marketing Manager for two dynamic hospitality brands—Edley\'s Bar-B-Que and Pancho & Lefty\'s Cantina—I lead the strategy, execution, and analysis of comprehensive marketing efforts that drive brand awareness, customer loyalty, and revenue growth across multiple locations. Key Responsibilities:Campaign Strategy & Execution: Plan, develop, and manage integrated marketing campaigns across social, digital, email, and SMS channels to engage guests and increase traffic.Content & Creative Development: Create and oversee monthly content calendars, ensuring cohesive storytelling across all platforms. Write compelling copy and design eye-catching assets using Canva, Adobe Illustrator, and InDesign.Social Media Management: Oversee daily activity, engagement, and growth strategies across all major social platforms. Monitor trends and optimize content for reach and performance.Audience Targeting & Market Research: Conduct audience analysis and host focus groups to better understand guest behavior and preferences; translate findings into actionable marketing strategies.Project & Production Management: Maintain timelines, production schedules, and creative workflows to ensure on-time delivery and campaign consistency.Audience Targeting & Market Research:Conduct in-depth audience analysis and lead market research initiatives to inform strategic decision-making. This includes designing and hosting focus groups to gain a deeper, firsthand understanding of guest behaviors, preferences, and brand perceptions. By facilitating open dialogue and gathering qualitative insights, I’ve identified key motivators and pain points within our target demographics. These findings directly shape messaging strategies, menu innovation, promotional offerings, and overall guest experience enhancements across both brands.

Education

• Drake University

  Master of Business Administration - MBA, Business Administration and Management, General

• Drake University

  Bachelor of Business Administration - BBA, Business Law, Marketing, and Management

  2019 — 2023