Rachel Rice
Content writer, editor and journalist. I make complicated topics simple.
- Role
- Marketing Copywriter at Newrez
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Rachel Rice
I sponge up information and offer it to audiences in a valuable and approachable way. I…
Experience
Marketing Copywriter
May 2024 — Present · Coppell, TX, US
I create and edit content that engages mortgage borrowers via blogs, email campaigns and social posts in collaboration with our marketing team.> I lead meetings with team members were we ideate on blog content and set a content schedule, focusing on business needs and SEO for the company\'s website.> I create original content by researching relevant topics and evaluating similar content by competitors. I write trend pieces, lifestyle blogs and product-focused pieces that include CTAs meant to engage borrowers and prospects, and edit this content in collaboration with our legal team.> I edit existing content with an eye toward creating consistent voice and brand messaging.> I copywrite marketing emails sent to B2C and B2B audiences that showcase our loan products, offerings and community initiatives.> I write social media copy aimed at borrower and broker audiences to encourage engagement.
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