Rachel Ranes
Senior Product Manager @Cottage Door Press
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WORK HISTORY
Senior Product Manager @Cottage Door Press
US
EDUCATION
University of Kentucky
Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services
University of Kentucky
Bachelor of Arts , Integrated Strategic Communications - emphasis in Public Relations. Minor in Sociology
ABOUT RACHEL RANES
As a seasoned Manager of Category Strategy and Sales Planning at Newell Brands, my recent tenure has been defined by successfully executing channel strategies and driving revenue growth, particularly within the dynamic eCommerce landscape. Our team\'s strategic initiatives, notably with significant players like Amazon and Wayfair, have resulted in substantial market penetration and revenue increases, highlighting my expertise in omni-channel marketing and a meticulous attention to detail.The ability to develop and execute optimal product assortment strategies has been a cornerstone of my role, ensuring our kitchen appliance brands remain competitive and aligned with consumer needs. My certification in Business Analytics: Marketing Data underpins my ability to make data-driven decisions that enhance distribution and profitability. My enthusiasm for crafting impactful communications strategies is a testament to my dedication to consumer connection and brand loyalty.
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