Rachel Quaill

About Rachel Quaill

Being an anthropologist has trained me to look analytically in a holistic way at the…

Experience

1. Senior Marketing Manager

   Ticktalk Tech

   Oct 2023 — Present

   Key Responsibilities- Marketing Strategy: Develop and execute comprehensive marketing strategies aligned with company objectives to drive brand awareness, customer acquisition, and revenue growth- Product Positioning: Define and communicate the unique value proposition of our kids\' smartwatch products, differentiating them from competitors in the market- Market Research: Conduct market research to identify industry trends, customer preferences, and competitive analysis to inform marketing strategies and product development- Brand Management: Maintain and enhance the company\'s brand image through consistent messaging and branding guidelines across all marketing channels- Content Development: Create compelling and engaging marketing content, including website copy, blog posts, social media updates, email campaigns, and more- Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing to drive traffic, generate leads, and increase conversions- PR and Media Relations: Build and maintain relationships with industry influencers, journalists, and media outlets to secure positive coverage and endorsements- Product Launches: Plan and execute successful product launches, coordinating cross-functional efforts across marketing, sales, and product development teams- Budget Management - Analytics and Reporting - Partnership Development - Customer Engagement

Education

• University of Southern California

  Masters of Arts, Visual Anthropology

  2011 — 2012

• California State University, Fullerton

  Bachelor of Arts (B.A.), Anthropology

  2003 — 2005

• Cal State University of Fullerton

  Masters, Social Anthropology

  2009 — 2011

Skills

• Content Strategy
• Non-Profits
• Social Networking
• Grant Writing
• Online Advertising
• Microsoft Office
• Microsoft Word
• Copywriting
• Youth Development
• Public Speaking
• Volunteer Management
• Social Media Marketing
• Media Relations
• Teaching
• Video
• Video Production
• Photoshop
• Student Affairs
• Student Counseling
• Social Media
• Editing
• Community Outreach
• Marketing Strategy
• Marketing
• Program Development
• Digital Marketing
• Event Management
• Qualitative Research
• Photography
• Film
• Marketing Research
• Advertising
• Copy Editing
• New Media
• Facebook
• Website Building
• Academic Tutoring
• Marketing Communications
• Video Editing
• Tutoring