Rachel Poole
Digital Marketing Manager @Wesleyan
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WORK HISTORY
Digital Marketing Manager @Wesleyan
Birmingham, GB
Led strategic online and offline campaigns for insurance which lead to overachieving lead targets by 110% in 2024 for personal and commercial insurance areas.Managed over £800K annual marketing budgets across multichannel initiatives to drive new customer acquisition and built reporting capabilities which could attribute sales to the highest value channel and prove marketing effectiveness. In-housed paid media campaigns and successfully improved the lead quality funnel from paid search campaigns. This resulted in a 40% year-on-year increase in lead volume and within our insurance areas our lead-to-quote conversion rates increased from 25% to 45% annually. Developed email and direct mail marketing campaigns, where I have enhanced engagement by leveraging UX tools to improve design quality and customer journey, further to this I have also tested engagement through multiple tests on audience segmentation and customisation and send timings. Project managed several agencies from digital campaigns to media production and development of professional video campaigns for YouTube and campaign use.
EDUCATION
University College Birmingham
Bachelor’s Degree
ABOUT RACHEL POOLE
I\'m a digital marketing professional with a strong focus on performance and growth. My experience spans both agency and in-house roles, where I’ve led paid media strategy and multi-channel campaigns across paid search, display, YouTube ads, paid social, email, direct mail and programmatic channels.Currently at Wesleyan Financial Services since 2021, during this time I have managed multi-channel digital campaigns aimed at driving quality leads and measurable return for our insurance and financial services products. My main projects included supporting with the lead generation of insurance products across our commercial and personal insurance range through an effective paid search strategy on Google Ads, this has returned strong client lifetime value of over £240K from £22k marketing spend. Over time I have developed strong stakeholder relationships across the business and developed a multichannel marketing plan which supports a full funnel strategy for acquisition and retention using multiple marketing channels like email, direct mail and offline material. Prior to Wesleyan, I worked at ClickThrough Marketing, where I managed and developed the strategy of multiple client accounts across a broad range of industries from retail to healthcare and luxury real estate. During my time at Clickthrough I was able to develop my strategic influence over multiple roles and executed performance marketing strategies to reach client KPI\'s — including achieving a 47% YoY revenue increase through a localised paid media campaign.I take a proactive, results-driven approach to marketing and enjoy turning data-driven insight and campaign testing into positive commercial outcomes. I am capable of both strategic and hands-on platform management and analysis across Google Ads, Meta Ads, LinkedIn, GA4 and YouTube Ads.
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