Rachel Poff
Senior Director of Product Management @ENFRA
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WORK HISTORY
Senior Director of Product Management @ENFRA
Little Rock, AR, US
Leading product strategy and development for AI-powered applications transforming energy efficiency project workflows:Key Products and Achievements:QC process app - AI-enhanced data processing- Achieved full adoption across new projects within 6 months of launch- Designed and implemented AI workflow for reducing QC time and increasing data accuracy- Led cross-functional teams through discovery, development, and rolloutStrategic Initiatives-Developed plan to drive technology-driven solutions across the organization, addressing critical needs in data origination and governance while expanding technology capabilities to modernize the sales process from manual, Excel-based workflows to data-driven, app-based solutions positioned for AI integration
EDUCATION
Hendrix College
Master of Arts (MA)
Hendrix College
BA
SKILLS
ABOUT RACHEL POFF
I build 0-1 products that transform operational workflows—from concept to adoption.As Senior Director of Product Management at ENFRA, I\'ve led product strategy through two major pivots: first launching our proprietary software for utility tracking and measurement & verification for our Sustainability team, then pivoting to address our Integrated Solutions sales process. Our pilot Survey QC product achieved full adoption across all new projects within 6 months, laying the foundation for our end-to-end EaaS solution.My expertise- Launching 0-1 products for operational efficiency—I deeply understand current processes and innovate to transform workflows for better efficiency and user experience- Leading product teams at both ENFRA and Apptegy through discovery, development, and delivery- Building AI-powered solutions that solve real problems for business operations- Working hands-on with data infrastructure, analytics implementation, and cross-functional stakeholder alignment
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