Rachel Plaster Simon
Demand Generation Leader
- Role
- Director, Demand Generation at AgentSync
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Rachel Plaster Simon
Rachel is a seasoned professional in demand generation and revenue transformation, with extensive experience in creating and implementing world-class demand gen programs that drive business growth. As Senior Manager of Demand Generation at AgentSync, Rachel is responsible for setting up best-practice systems, tools, processes, and measurement for world-class demand generation capabilities and results.Rachel\'s expertise spans across multiple demand channels, where she rapidly identifies, tests, learns, and improves to build and manage a full-funnel demand generation strategy through a revenue-driven, data-driven, and scientific approach. From outbound programs, conversion optimization, digital advertising, webinars, newsletters, to SDR enablement, demand management, lead recycling, nurture, pipeline acceleration, sales enablement, and continuous improvement, Rachel drives top-of-funnel, middle-of-funnel, and bottom-of-funnel strategy and execution.Rachel\'s success is not limited to her current role at AgentSync. She previously served as Director of Integrated Growth Strategy at Intelligent Demand, where she partnered with clients to create, develop, execute, and optimize demand generation and sales enablement programs that drive revenue. She also led a cross-channel team in developing strategy and innovative programs for one of the agency\'s largest clients at 90octane. Rachel\'s experience also includes a role as Senior Account Manager at Cactus, where she was accountable for high-level client relations and overall management of expectations on multiple accounts.Rachel\'s strategic approach to account management, her deep understanding of program attribution, and her ability to work within multiple systems make her a valuable asset to any team. She consistently reviews and synthesizes data to improve campaign performance and grow opportunities while instilling a passion for teamwork across all departments. Rachel\'s expertise is an essential asset for companies seeking to drive growth and transform revenue.
Experience
Director, Demand Generation
Jun 2025 — Present · Denver, CO, US
Education
Western Michigan University
Bachelor of Business, Advertising and Promotion
2007 — 2011
Swinburne University of Technology
Marketing, Advertising
2010 — 2010
Western Michigan University - Haworth College of Business
Bachelor of Business, Advertising and Promotion
2007 — 2011
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